Pay Attention to the Market and Then Ignore It

Pay attention to the national, regional, and local markets, but don’t let that knowledge determine your activity. You can be successful in any market, any economy, as long as you stick to the rules and buy them right.

Market conditions will affect your cost of capital if you borrow. They will also impact your marketing time, pricing, and even rehab decisions. Don’t wait for perfect conditions. Understand the market and take action.

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